Digital Marketing (also known as Online Marketing, Internet
Marketing or Web Marketing) is a corporate name for online marketing activity
carried out on internet, as opposed to traditional marketing through print
media, live promotions, TV and radio advertisement.
The rapid growth of Digital Marketing Industry is a direct
consequence of the global phenomenon that is the Internet, and efficiency of Digital
Marketing channels in generating ROI and alertness. Compared to traditional methods of
advertising, Digital Marketing offers rather naturalistic costs
(particularly important for small- and medium-size businesses), accurate
targeting and excellent reporting.